Many designers have tried their hands at the hotel business, mainly on design aspects such as Armani, Moschino, Missoni, Versace, Bvlgari, Ralph Lauren and many more. Now Gucci are getting in on the act by opening a luxury hotel in Dubai at the end of the year. This is planned to be the first of many with further hotels open to around the world in the next 15 years in Brazil and Russia, as well as other countries in the Far East, Africa and South America. Managing director of the new hotel brand Lorenz Ziller says “We would like to have 40 hotels in 15 years”.

Guests who staying in the hotel will have a choice of 80 standard suites as well as penthouses and one royal suite and they will also be able to enjoy the star attraction which is a roof-top bar, which will offer high-rise views across the desert city. Although the hotel will attract celebrities and the rich and famous it will not mean that the Gucci hotel will be out of reach of many travellers some rooms could cost as little as US$408 (£284), which is not bad compare to the higher end of the spectrum where prices could be around US$6,808 (£4749). There will also be an opportunity for the hotels guests to purchase anything in the hotel, from furniture and bed linen to slippers.

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